Film Marketing
Film marketing (also known as film promotion or advertisement) is the promotion specifically of the film industry. It is very financially risky as media outlets invest substantial amounts of money without guaranteed success.
Methods
In cinema
- Trailers - Before the screening of another film
- Posters
- Cardboard displays - life size cut outs of characters
Television
- More in depth trailers, extended previews, "behind the scenes" and "the making of" features on home release copies.
- Product placement - (paid insertion of a brand)
- Interviews - On talk shows such as "Alan Carr Chatty Man, stars of the film go onto the show and talk about the film to promote it and attract audiences. They also show short clips of the film to give the audience a taster of the movie.
- Merchandise - Action figures, posters etc.
Internet
- Social media - Most films make an account on social media (Facebook, Twitter) to advertise the film and offer prizes to peak the audiences interest.
- Advertisements on web pages. Also on videos on sites such as YouTube
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