Film Distribution
Film distribution
Film distribution is the process in which a film is made available to view by an audience. It is made available by the company responsible for the marketing of a film.
Types of Release
Standard Release
In a standard release, a film is initially released in cinemas. After approximately 16 and a half weeks, the film is released onto DVD or Blu-Ray platforms. Months later it is then introduced to pay television, such as Sky Movies. Simultaneous release
A simultaneous release is when a film is made available on many media sources (Cinema, DVD, Internet) at the same time or with little time in between.
A simultaneous release benefits consumers as it allows them to choose the method of access that most suits their needs. It also benefits the producers as they only have to have one advertising campaign for the release.
Disadvantages include that simultaneous release is considered risky and experimental and therefore do not receive substantial financial backing or promotion. An example of a film with a simultaneous release is "Bubble" by Stephen Soderbergh.
Straight to video release
A straight to video release, or a present day straight to DVD or Blu-Ray release, (depending on which platform the suppliers make it available) is when a film is released straight on to home formats without being released in cinemas first.
This is mainly used by independent film makers and companies.
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